Most web sites either do not have their policies listed or they are hidden in obscure links at the bottom of the page.  Wicked Strike Lures is proud of our policies and we want to ensure that our loyal customers know and understand them.

Honesty is our Primary Policy. Wicked Strike Lures pledges to be honest and forthright in all aspects of our business.  That includes our stated goal to make fishing more enjoyable by making it easier to catch fish.

Quality: Our lures are made in the U.S.A. Each bait is assembled by a fisherman, giving every attention to detail.

Sales:   All orders of Wicked Strike Lures include FREE SHIPPING via 1st Class mail (within continental U.S.)

Privacy:  We value our customers and will never give customer information to a third party.  This includes names, addresses, phone numbers, email addresses, and any other identifiable information.