About US

How does it work?

Scents Make Sense™

Fish are attracted to food by three different senses: sight, sound, and smell. Wicked Strike Lures appeal to all three senses. Our Lures have a variety of color patterns for great visual appeal to fish. They have a realistic movement in the water that creates a vibrating sound in the water resembling live food. But the appeal to the fish’s sense of smell is what sets Wicked Strike Lures apart from ALL other lures.

Wicked Strike Lures have a refillable reservoir containing an absorbent wick. When the lure enters the water it leaves a scent trail that tantalizes fish into striking. These lures are absolutely devastating in their effectiveness to get the fish to strike.

For more information on how our lures work use the contact us page or call 954-445-2633.

Read a review of Wicked Strike Lures from the Miami Hearld.

Take your fresh and salt-water fishing to the next level – try a new Wicked Strike Lure today!