Wicked Strike lures are amazing, patented, freshwater and saltwater liquid fish attractant dispensing lures which are designed for sport tournament and recreational fishing.

What makes it so special? Wicked Strike Lures are all handcrafted & tested to maintain the highest standards.  The real secret to their success is a patented device that dispenses a fish attractant from inside the lure.  They are absolutely irresistible to fish.  Try one and you will see exactly why we are so excited about our Wicked Strike Lures. 

How does it work?  Fish are attracted to food by three different senses: sight, sound, and smell.  Wicked Strike Lures appeal in to all three senses.  Our Lures have a variety of color patterns for great visual appeal to fish.  They have a realistic movement in the water that creates a vibrating sound in the water resembling live food.  But the appeal to the fish's sense of smell is what sets Wicked Strike Lures apart from ALL other lures. Wicked Strike Lures have a refillable reservoir containing an absorbent wick.  A liquid scent is applied to the wick.  When the lure enters the water it leaves a scent trail that tantalizes fish into striking.  These lures are absolutely devastating in their effectiveness to get the fish to strike.

For more information on how our lures work watch the movie on the About Us page.

Read a recent review of Wicked Strike Lures from the Miami Hearld.

Take your fresh and salt-water fishing to the next level - try a new Wicked Strike Lure today!